ABOUT

ABOUT TRUEBELL

Our journey started in 1984 in the food industry.

Within a short span of time we established ourselves as one of the preferred suppliers in the industry. Over the years we have diversified our business interests in food, beverages, hospitality, supplies and retail duty free. Today, we are recognized as a reputable multifaceted business and are one of the largest independent food and licensed beverage importers in the GCC.

Our operations worldwide are supported by a well-established distribution and logistics department.We utilize the most advanced computerized stock monitoring systems for our products and have large warehousing facilities with over 400,000 sq. ft. frozen, chilled and ambient storage areas of bonded and duty paid warehousing at various locations within the UAE.

We pride ourselves on outstanding customer service, performance and quality and our success is attributed to over 1000 culturally diverse, passionate and experienced professionals.

There are five divisions to the Truebell Group.

OUR VISION

To be recognised by our suppliers, customers and competitors as the leading importer, wholesaler, distributor and exporter in the GCC. To be recognized as the leader in the minds of our suppliers and customers for outstanding customer service, performance and quality.

OUR VALUES

We are one Truebell Team. We respect our colleagues, suppliers, customers and the community around us. We have integrity and pride ourselves on providing heartfelt service and building strong, long term working relationships. We have a style and culture that is our own, but strive for continuous improvement.

DIVISIONS

TEAM

We are one Truebell Team.

RESPECT

We respect our colleagues, suppliers, customers and the community around us.

UNDERSTANDING

We constantly listen to our customers, strive to understand their needs and pride ourselves on providing heartfelt service.

ETHOS

We have a style and culture that is our own, but strive for continuous improvement and aim to benchmark ourselves against the best.

BONDS

We value the importance of building strong, long term working relationships.

ETHICS

We have integrity and ensure the pursuit of our goals is ethical, we are accountable and responsible for our actions.

LEADS

We constantly pursue newer and better products, services and management practices.

LIVELY

We are passionate and work with energy and focus to achieve success.